Describe a situation where you encountered an ethical dilemma in your media career and how did you resolve it?

How To Approach: Associate

  1. Highlight a specific real-world ethical dilemma in your media career.
  2. Elucidate how you utilized ethical guidelines.
  3. Describe the decision-making process.
  4. Discuss the results or final resolution.

Sample Response: Associate

During my work as an associate producer for a leading news channel, we received anonymous footage showing local police brutality. This was an ethical conundrum as airing the unverified footage could potentially incite public outrage and unfairly malign the police department. Yet, overlooking the video would be ignoring possibly substantial evidence of misconduct.

I decided to refer to our professional ethical guidelines emphasizing truth, accuracy, and responsibility in reporting. We decided not to rush the story to air, but instead initiated a structured investigation into the footage. We reached out to the police department for comments and sought legal advice on potential implications. Although our decision delayed the story compared to other outlets, when we aired it, it was with complete accuracy, reliability, and ethic, providing comprehensive detail rather than speculative alarm.