As a Communication Specialist at StoryCraft Media, my job often entails crafting engaging narratives for our clients' communication plans. A memorable project was for a health insurance company wanting to make their complex services more accessible and relatable to consumers.
We opted to create a narrative around 'Mr. Smith', a fictional character encountering various health issues without insurance. As the story unfolded, we showed how having our client's health coverage plan alleviated his financial strain and worries.
This narrative not only humanized our client's business but also proved influential in conveying the importance of health insurance. The client reported a 10% increase in inquiries after the campaign, which they attributed to our more approachable narrative-based messaging.